In our current world and on social media, conversations about sustainability are louder, more complex, and sometimes overwhelming. It's hard to keep up with trends that often create pressure rather than confidence.
Let's allow 2026 to become a moment for clarity rather than novelty. There are many things that we already know about sustainability: let's reflect on those first. In this blog post, we are re-examining what sustainability means to us this year and what this means for our brand values.
Bye-Bye, Buzzwords!
The terms "eco-friendly," "sustainable," or "green" often circulate without transparency, making it hard to determine what is actually true. This development has caused these terms to lose meaning overall. People become increasingly tired of sustainability: they are tired and sceptical, as sustainable ideals seem unattainable and complicated.
At FabRap, we want to move beyond surface-level sustainability. It is our goal to create sustainable products that you can incorporate into your daily life with ease and without unnecessary pressure. In 2026, we are all about clarity, transparency, and usefulness.
As always, we want you to know how and where our products are made, what makes them so special and eco-friendly, and why the ancient practice of furoshiki can enrich your life in ways you never thought of before.
Making Sustainability a Daily Practice
Sustainability is a big word, but it shows up in ordinary moments, such as wrapping, carrying, storing, gifting, or consuming. In 2026, we want to encourage living sustainability, not declaring it. We all have habits that we could change, but we're here to tell you: there's no judgement, especially when it comes to sustainability. Repetition matters much more than perfection. You do not need to cut out waste completely or apply sustainable practices if it makes your life more complicated.
Small habits count and will eventually make a bigger impact than big declarations for sustainability. We want to encourage you to find ways to incorporate sustainability into your lives without compromise. As a fabric wrapping brand, we love sustainable habits that fit right into our lives and cultural practices.
Focus on Reusability
At FabRap, we have a simple philosophy and that is making sustainability accessible and effective. The practice of reusing is one of the best ways you can incorporate sustainable practices into your life without too much of an effort.
In our single-use-culture, it is important to us that we design products that are made to last a lifetime. Longevity is an environmental responsibility that all brands carry. We want you to share our products, keep or give them away, and most importantly reuse them as many times and for as many purposes as possible.
Sustainability Without Guilt
In 2026, we want to get real about sustainability. We don't love big declarations about sustainability that are meant to shame others who do not have the resources to incorporate sustainable practices into their lives. We need to recognise real-life constraints such as time, energy, or financial means that influence how we can live sustainably.
Sustainability should be all about progress, not perfection. We want to encourage people to do what's possible in their lives and their situations with regard to sustainability.
Design Matters
Let's face it: beautiful things are more likely to be reused. Furthermore, an emotional connection extends the product life. For us, sustainability is strengthened by joy, not sacrifice. We want to design our products in a way that combine beauty, function, and care.
Fabric wrapping in its sustainable design combines all these things. The art of giving is a beautiful one that connects us to our loved ones, so the designs of the wraps should reflect that joy and respect for others. Our designs are timeless and can be reused beyond trends, showing that sustainability and beauty are not mutually exclusive. Lastly, fabric wrapping is meaningful due to what it represents: appreciation, respect, and care for your loved ones and the planet.
Long-Term Thinking
In our culture, everything goes according to trends or quick fixes. We want to change that and slow down. Our design is meant to last for years, decades even, not seasons. Sustainability should be all about durability, repairability, and relevance over time.
After reusing it for a couple of years, your FabRap will keep aging well due to its high-quality materials, no matter how many times you use, wash, or iron it. These wraps will hold stories of joyful evenings with your loved ones, passing over thoughtful gifts filled with love. Our FabRaps will not go out of style after a season - we want to achieve timelessness.
Our high-quality materials ensure that our products are durable and can be reused countless times. If the fabric should rip, it is easy to repair or upcycle. Furthermore, we are encouraging the sustainable practices of fabric wrapping and reusability, setting up habits that are practical and relevant beyond wrapping.
Community, Conversation, Culture
In 2026, we want to continue broadening sustainability beyond products. We believe that sustainability is a process that we all share and in which we can all learn from each other. Conversation and visibility are important components in this, as we can only share our values and tips by talking to one another.
Small brands are meaningful in shaping cultural habits, as they try to deviate from fast fashion and culture to a slower, more circular economy. Ideally, all should be reused instead of thrown away, making an impact on our planet in the long run. For us, sustainability is all about curiosity and creativity. You don't need instructions on how to be more sustainable, but you can find your very own small ways to incorporate your sustainable values into your days.
What We Carry Forward
All in all, we want to carry reusability, intention, longevity, care, and progress into 2026 as core values. Sustainability is a constant learning process in which we need to care for ourselves and others to succeed.
Sustainability is not a problem that we can easily solve. It is ongoing and ever-evolving. We want to learn and evolve along with you, by finding new ways our brand can be more sustainable. To end this blog post, we want to invite you to reflect on what sustainability means to you. What are your core values that you are carrying with you into the new year? We hope you will join us in our effort for collective progress, one day at a time.